Former Apple Exec Bob Borchers Talks Apple Marketing Packaging And His Time At Apple
[youtube:http://www.youtube.com/watch?feature=player_embedded&v=3H8v5XEkVAk] Update: Apple had these videos taken offline. We will make an effort to see if they exist somewhere else. Help us out in the comments if you find them. Former Apple marketing executive Bob Borchers, who was part of the original iPhone team and helped lead the Nike+iPod partnership and third-party iPod integration with car manufacturers, recently gave a talk at a school in California to discuss his experiences at Apple (part 2 below)....